Ranveer Singh is leading way ahead of Shah Rukh Khan in the celebrity brand value list of 2023.

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Ranveer Singh’s celebrity brand value is above Shah Rukh Khan’s value. (Photo: Ranveer Singh, Shah Rukh Khan/Instagram)

Apart from starring in films, a steady source of income for Bollywood celebrities is the brands that they endorse. A celebrity’s brand value is calculated by their popularity, the brands they endorse which is dependent on the box office business of their films and as per the Kroll’s Celebrity Brand Valuation Report 2023, the most popular Bollywood celebrity whose celebrity brand value is currently as $203.1 million is Ranveer Singh. Ranveer endorses brands like Tiffany & Co, Zomato, Vicks among many others. He also endorses his own investments like Bold Care and Sugar Cosmetics.

As per the list, the most popular celebrity on the list is Virat Kohli, whose brand value stands at $227.9 million. Ranveer follows close behind and the third spot is held by Shah Rukh Khan, who was on the tenth place last year. SRK’s current brand value is at $120.7 million. Last year, SRK had two massive successes with Jawan and Pathaan. Shah Rukh is currently endorsing brands like Vimal, Myntra, Tide, Everest Spices among others.

Akshay Kumar is fourth on the list. The Sarfira actor has a brand value of $111.7 million and endorses brands like Dabur, Kajaria, among others. He also owns a clothing brand Force IX and actively endorses it. Alia Bhatt follows closely behind in the fifth spot as her brand value stands at $101.1 million. Alia endorses brands like Cadbury, Make My Trip, among others. She is also the face of her own brand Ed-a-Mamma.